Our Journey
In 1966, Sushil Ahuja founded Deena Paints Limited in New Delhi, beginning a family enterprise built on a straightforward principle: make products that last longer than customers expect them to.
Twenty-four years later, his sons carried that principle into a new industry. In 1990, Devan and Divvey Ahuja established Yokostonne Tyres & Tubes, taking the family into rubber manufacturing with a factory in Bangalore producing a thousand cycle tubes a day. Cycle tyres followed the next year.
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Tyres per dayAs India's mobility needs shifted toward motorised transport, Yokostonne moved with them. Today the company manufactures a complete range of cycle tyres and tubes, auto tyres and tubes, and flaps from its large-scale facility in Ahmedabad, all ISI certified. Headquartered in New Delhi and supported by a network of more than thirty branches across the country, it continues to build on the standard set three generations ago.
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